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With the launch of the first watch in November 1974, Casio entered the wristwatch market at a time in the big event the watch industry had just discovered digital technology. As a business with cutting-edge electronic technology produced for pocket calculators, Casio entered this field confident it could develop timepieces that will lead the market.
In developing its own wristwatches Casio began with the basic question, ""What is really a wristwatch?"" Rather than simply creating a digital version in the conventional mechanical watch, we thought the ideal wristwatch ought to be a thing that shows all facets of your time in a consistent way. Based on this, Casio was capable of create a watch that displayed the precise time such as the second, minute, hour, day, and month — to never mention a.m. or p.m., as well as the day with the week. It was the first watch in the world which has a digital automatic calendar function that eliminated the have to reset the calendar due the variation in month length. Rather than employing a conventional watch face and hands, an electronic liquid crystal display was adopted to raised show every certainly one of the information. This culminated in the 1974 launch with the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim being a groundbreaking product which represented a complete departure through the conventional wristwatch.
Casio transformed the concept from the watch — coming from a mere timepiece to a information device for that wrist — and undertook product planning based with this innovative idea. We developed not only time functions like global time zone watches, but in addition other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, also being a phonebook feature depending on memory technology, and also a thermometer function utilizing a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio products of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.
In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion a watch is a fragile part of jewelry that requires to get handled with care, and was the results of Casio engineers taking about the challenge of developing the world’s toughest watch. Using a triple-protection design for that parts, module, and case, the G-SHOCK offered a radical new type of watch that's unaffected by strong impacts or shaking. Its practicality was immediately recognized, and it is unique look, which embodied its functionality, became wildly popular, leading to explosive sales within the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for better yet durability. By always employing the latest technology, and continuing to transcend conventional thinking of the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, as well as the radio-controlled function means users never need to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar on the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to make a complete array of radio-controlled models.
Altimeter; Barometer; Thermometer
World time; LED light; 5 alarms
1/100th second stopwatch; Countdown timer
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