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With the launch of their first watch in November 1974, Casio entered the wristwatch market with a time when the watch industry had just discovered digital technology. As a business with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident who's could develop timepieces that would lead the market.
In developing its wristwatches Casio began with all the basic question, ""What is often a wristwatch?"" Rather than merely creating a digital version with the conventional mechanical watch, we thought that this ideal wristwatch ought to be a thing that shows all facets of time inside a consistent way. Based on this, Casio was able to develop a watch that displayed the precise time including the second, minute, hour, day, and month — never to mention a.m. or p.m., as well as the day from the week. It was the first watch inside world having a digital automatic calendar function that eliminated the have to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, an electronic digital liquid crystal display was adopted to raised show all the information. This culminated within the 1974 launch from the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim being a groundbreaking product which represented an entire departure in the conventional wristwatch.
Casio transformed the concept from the watch — from your mere timepiece to a information device for your wrist — and undertook product planning based with this innovative idea. We developed not only time functions for example global time zone watches, but additionally other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, at the same time as being a phonebook feature based on memory technology, as well as a thermometer function employing a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio products of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.
In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion which a watch is really a fragile bit of jewelry that requires to be handled with care, and was the results of Casio engineers taking on the challenge of making the world’s toughest watch. Using a triple-protection design for your parts, module, and case, the G-SHOCK offered a radical new form of watch which was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, causing explosive sales inside early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for better still durability. By always employing the most recent technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand is now Casio’s flagship timepiece product.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never ought to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar towards the impact created when mechanical watches gave approach to quartz technology. Through the further growth and development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to create a whole selection of radio-controlled models.
Tough solar powered; LED light; World time
Tide and moon graphs
Countdown timer; 12/24 hour formats
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